Your community can take steps now to ensure your lead base and prospects have the appropriate level of communication.
Take Steps Now
Send an email to your lead base and waitlist acknowledging that their health and safety, as well as that of your employees, is at the heart of your mission.
Detail the steps your organization has taken in light of the current situation (business operations, community visitation, employee sick leave policies and procedures).
Highlight where they can find current information and when they should check back for updates (URL on website).
Help Your Prospects • Help Your Communities
Provide educational resources. Remind your prospects that now is a great time to do their research and learn more about their options.
Share links to downloadable materials that explain the lifestyle, services and amenities your community offers. It’s helpful to differentiate your community with a value comparison or educational resource.
Encourage your prospects to visit your website; view the photo/video gallery or take virtual tours so they can experience your community virtually.
Set up virtual presentations or video calls for prospects to keep them engaged and moving through the journey.