Timely communication is key when it comes to patient engagement. Here are a few steps you can consider now for your communications that will help keep patients engaged with you and your organization.
Connect with Patients and the Community
Provide Ongoing Updates. Share changes or limitations in care availability or the process for seeking care.
Revisit Your Social Media Plan. A majority of patients and potential patients are seeking information on social media. Now’s an appropriate time to eliminate nonessential communications. Utilize and enhance social media content (owned channels and any paid efforts underway) to focus on critical services.
Consider Using Social Media Channels. Post changes in telehealth policies, testing procedures and locations. And share relevant, positive and relatable stories to build community.
Expand Your Social Media Channels. If you’re not currently leveraging social platforms (Facebook, Twitter, Instagram and YouTube), add them to your mix now. Patients and potential patients are actively seeking trusted content.