Timely communication is key when it comes to patient engagement. Here are a few steps you can consider now for your communications that will help keep patients engaged with you and your organization.
Connect with Patients and the Community

Provide Ongoing Updates. Share changes or limitations in care availability or the process for seeking care.

Revisit Your Social Media Plan. A majority of patients and potential patients are seeking information on social media. Now’s an appropriate time to eliminate nonessential communications. Utilize and enhance social media content (owned channels and any paid efforts underway) to focus on critical services.

Consider Using Social Media Channels. Post changes in telehealth policies, testing procedures and locations. And share relevant, positive and relatable stories to build community.

Expand Your Social Media Channels. If you’re not currently leveraging social platforms (Facebook, Twitter, Instagram and YouTube), add them to your mix now. Patients and potential patients are actively seeking trusted content.
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Covid - 19 Resources American Academy of Neurology (AAN)
COVID-19 Neurology Resource CenterAmerican Academy of Orthopedic Surgeons (AAOS)
COVID-19: Member Resource CenterAmerican Academy of Otolaryngology (AAO-HNS)
AAO-HNS COVID-19 ResourcesAmerican Association of Clinical Endocrinologists (AACE)
COVID-19 Resources: Telehealth UpdatesAmerican Association of Neurological Surgeons (AANS)
COVID-19 Information HubAmerican Association of Nurse Anesthetists (AANA)
COVID-19 Resource CenterAmerican College of Cardiology (ACC)
ACC’s COVID-19 HubAmerican College of Chest Physicians (CHEST)
COVID-19: Updates and ResourcesAmerican College of Healthcare Executives (ACHE)
COVID-19 Resource CenterAmerican College of Surgeons (ACS)
COVID-19 and SurgeryAmerican Heart Association (AHA)
COVID-19 Content: An AHA Compendium
Coronavirus and heart healthAmerican Hospital Association (AHA)
Updates and Resources on Novel CoronavirusAmerican Medical Association (AMA)
COVID-19 resource center for physiciansAmerican Nurses Association (ANA)
COVID-19 Resource CenterAmerican Society of Anesthesiologists (ASA)
COVID-19 InformationAmerican Society for Gastrointestinal Endoscopy (ASGE)
COVID-19: ASGE Updates for MembersAmerican Society for Metabolic & Bariatric Surgery(ASMBS)
COVID-19 Resource CenterAmerican Thoracic Society (ATS)
ATS COVID-19 ResourcesAnesthesia Patient Safety Foundation (APSF)
COVID-19 and Anesthesia FAQCongress of Neurological Surgeons (CNS)
COVID-19 Neurosurgical Information HubEmergency Care Research Institute (ECRI)
COVID-19 Resource CenterHeart Rhythm Society (HRS)
COVID-19 Challenges & SolutionsNorth American Neuromodulation Society (NANS)
NANS COVID-19 Guide for PractitionersSociety of Critical Care Medicine (SCCM)
COVID-19 Resource CenterSociety of Thoracic Surgeons (STS)
COVID-19 ResourceSociety of American Gastrointestinal Endoscopic
SAGES COVID-19 Announcement ArchivesSurgeons (SAGES)
Society for Cardio Angiography & Interventions (SCAI)
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